Problem/Need

Monica hired us to guide her logo and brand collateral in an authentic, handcrafted direction. Her dream was to bake and sell Persian treats at Farmers Markets. For years, Monica envisioned flooding Edmonton Farmers Markets with tasty treats presented in thoughtfully designed packaging. Looking to do more than just satisfy sweetened cravings, she aspired to warm hearts through her confections made with love. She’s known for making tasty treats packed with flavour, quality ingredients, and beautiful artistry.

Persian Delights outshines competing farmers market vendors through their niche selection of goodies and distinct product designs.

Strategy/Methodology

The logo design incorporates decorative elements sampled from Monica’s very own cookie stamp. Pistachios are a staple ingredient in Persian baking, so we circularly housed them within the logo’s negative spaces. Together, all design elements form the shape of a classic Persian delight: the kolompeh cookie.

Persian Delights’ warm yet saturated colour palette naturally sparks consumer interest and invites them to look closer. Orange symbolizes happiness and creativity. Green suggests freshness and liveliness.

Results/Impact

The Impact: A Recipe for Success

The engaging collection of Persian Delight signage, banners, and packaging helped the business stand out at Edmonton Farmers Markets. Not only did the logo design outshine neighbouring companies, but the booth’s ambiance fuelled Monika with professional confidence during her presence at local markets. Baked treats sold out within hours, and competitors felt the heat as Persian Delights became the hot new spot to get a kolompeh fix.

Client

Persian Delights

Project Role(s)

Designer
Date Completed: 
2019
Solution / Contribution: 
To increase booth visibility and brand awareness, we themed all design materials with a vibrant pairing of orange and lime green. We set Monica up with a united set of branded hats, aprons, banners, and boxes.