Problem/Need
Re-design the complete product line literature of a major short-line equipment manufacturer, to be distributed to dealers across the world and translated to multiple languages
Strategy/Methodology
Clean design focused on large photos, concise information
Client
Schulte Industries Ltd
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Project Role(s)
Designer
Illustrator
Production
Typographer
Date Completed:
2017
Solution / Contribution:
Target market is of the blue collar nature, so bold, clean crisp design, large product photos, carbon fiber graphic shows strength & durability, solid colour selections, bold legible fonts
