THE BIG IDEA was Emily Carr University of Art + Design's Capital Campaign to build the new Great Northern Way Campus. A website was required as part of an integrated marketing strategy that included crowd-funding, video and social media, on-site kiosk integration, and web advertising.


A unique stand-alone responsive website was created to promote the Capital Campaign.


The website launched on time to coincide with the start of the Capital Campaign. The university fundraised $21 million through THE BIG IDEA Capital Campaign, and the website was in use until the Great Northern Way Campus opened in Fall 2017.


Emily Carr University of Art and Design


Creative Direction: MacLaren MacCann
Art Direction: Cari Bird

Project Role(s)

Project Manager
Date Completed: 
January, 2014
Solution / Contribution: 
I designed and built the multifaceted crowdfunding website featuring video, news, stories, and integrated social feeds, and trained the in-house team to use the platform to promote ongoing communications initiatives. My composite illustration of "here to there" was used in promotional materials and on a large banner at the opening gala.