THE BIG IDEA was Emily Carr University of Art + Design's Capital Campaign to build the new Great Northern Way Campus. A website was required as part of an integrated marketing strategy that included crowd-funding, video and social media, on-site kiosk integration, and web advertising.
A unique stand-alone responsive website was created to promote the Capital Campaign.
The website launched on time to coincide with the start of the Capital Campaign. The university fundraised $21 million through THE BIG IDEA Capital Campaign, and the website was in use until the Great Northern Way Campus opened in Fall 2017.
Creative Direction: MacLaren MacCann
Art Direction: Cari Bird