The Welcome Guide to new students had been distributed as a printed brochure and as digital PDF. With the advent of mobile devices, there was a need for a format that students could access on their phones and tablets. A website was needed to address accessibility on multiple screen sizes, and in a format that would be easily updated year to year.
A responsive website built on a content management system would be created with the visual identity and content repurposed from the print brochure.
The site is in use today and kept current with updated branding and student information for the new campus. http://welcomeguide.ecuad.ca/
Art Direction: Cari Bird