Problem/Need

A newly-formed recreational men’s league team from the Edmonton Sport and Social Club was looking for a primary and secondary crest design for their uniforms.

Strategy/Methodology

The team decided on the Minnesota Wild’s third jersey, prior to sourcing a designer/illustrator to commission the art work. The unique challenge of this project was to use the already provided forest green, taupe, red, and gold and incorporate them into the illustrations.

Client

Team Iceland Hockey Team

Project Role(s)

Art Director
Creative Director
Designer
Illustrator
Production
Date Completed: 
2012
Solution / Contribution: 
The dragon-headed long boat with a cheeky hockey stick for a mast and the Viking warrior (with the anachronistic horned-helmet), was a play on the Norse and “Viking” heritage of Iceland.