Problem/Need

Reposition the gallery as a contemporary cultural force in Winnipeg.

Strategy/Methodology

Change the gallery name from the Winnipeg Art Gallery to WAG, give them a youthful energetic look, and bring consistency to their brand.

Results/Impact

A fresh new look for the WAG. Winner of the 2010 Signature Award for best rebrand.

Client

Winnipeg Art Gallery

Acknowledgements

WAG coordinator Stephen Borys