Problem/Need

To design a logo that showed the human effort to help re-forest our city, where we're losing thousands of trees each year to disease and bugs.

Strategy/Methodology

Use the element of a hand, but take advantage of the negative space.

Client

City of Winnipeg

Project Role(s)

Art Director
Creative Director
Designer
Illustrator
Production
Project Manager
Strategy
Writer
Date Completed: 
2019
Solution / Contribution: 
As shown, the negative space in the hand becomes a plant.