Problem/Need

Bedard Creek Acres produces syrups from edible flowers. This is a difficult and expensive process that requires the end product to have a high price tag. This family-run business needed packaging that had a sophisticated gourmet feel, reflecting that price. This would also help get their product into local gourmet food shops, rather than relying strictly on farmers markets.

Strategy/Methodology

We needed to rethink how syrups were traditionally packaged – everything from the bottle and cap, to the labelling. Two sizes, and two flavours, were also needed. We developed a unique format that included a bottle wrap, printed on metallic paper, with recipes on the inside. Horticultural drawings were used to show the customer exactly where these syrups come from.

Results/Impact

The packaging brought much needed attention to the business, and was featured in The Big Book of Packaging.

Client

Bedard Creek Acres

Tags

GRAPHIC DESIGN
PACKAGING
FOOD
BRANDING