Problem/Need

A country singer, with a heart of gold, needed a logo and a cover design for his new CD, which he was making in order to leave a legacy for his children and grandchildren.

Strategy/Methodology

Logo: A logo was created so it looked like his cowboy style belt buckle.
For the package front cover: I posed him on the front steps of a log house and changed the circular sound hole in his guitar to a heart shape as a subtle sign of his bigheartedness. The album name was "branded" onto the log beside him.
For the poster: I took a photo of him with his guitar held high and I created lightning in Photoshop. The background photo was one I had taken a while back of a sunset.

Results/Impact

The results were well received and professional looking to match the professional quality of the music recording.

Client

Al Bain

Acknowledgements

Photography: Brian MacLean

Project Role(s)

Art Director
Designer
Production