Problem/Need

Logo and branding needed for this new cast in place concrete and steel high rise condo development.

Strategy/Methodology

An 'E' placed on an angle represents a series of 3 buildings - there were 3 phases to this development. A metamorphosis of a diamond shape offers interest and represents the glass windows. A gradient in the background represents the steel.

Results/Impact

A high end looking logo for this high end development.

Client

Carrington Communities

Project Role(s)

Art Director
Designer
Project Manager