Capilano University found that their status and distinction as a university had not fully been recognized since it became a university in 2008. We worked with hundreds of stakeholders to take a aspirational viewpoint of where the university saw itself growing. Through these workshops, we began to help staff, faculty and students heal old divisions and feel a greater sense of community and purpose.
What we heard from hundreds of people shaped the Brand Goal and Objectives, Key Messages and Brand Essence — Confident. Unified. Creative. Enduring. Luminous.
Through a collaborative process with the Capilano University team as well as First Nations students and Elders, we worked through dozens of iterations to craft a logo that speaks to the University’s unique status and offerings, its stunning campus and history.
The brand launched on November 24, 2016 in an enthusiastic and celebratory event. “Students, staff and partners in the community have told us they love our new brand and find it powerful and welcoming,” says Paul Dangerfield, president of Capilano University. A great achievement for an institution with so many stakeholders.
Strategy and Art direction: Rod Roodenburg and Casey Hrynkow
Design and Art direction: David Coates and Keith Leinweber
and EVERYONE on the Ion team.