GDC is becoming the Design Professionals of Canada

In response to the evolving, professional landscape, the GDC is widening its audience so membership and certification are accessible to other disciplines in design communications.

To serve this path, the organization has evolved its name to the Design Professionals of Canada. Its two most relevant words (Design and Canada) reveal its shorthand name: ‘DesCan’.

In step with the new name, the Society has expanded its visual identity. Adhering to our tradition of leadership, support, and advancement, the mark now also points to the future with one signal, a typographic “C”, which symbolizes Community, Certification, and Canada.

The mark is also a canvas and container for ideas and exploration. DesCan invites you to participate and be part of the change. 

Do you work in UX/UI, information architecture, graphic or digital design, or design education? Are you an aspiring design student, a design professional, or a design leader? You can Make Your Mark! 

Take part in the journey and express what the future of design communications means to you. Download the stencil at descan.ca and fill the “C” with you design. Designs and designers will be published and recognized on our Instagram and upcoming website.