Problem/Need

The scheduled update to the existing UBC Okanagan Campus Design Guidelines by the Vancouver and Kelowna planning units provided an opportunity to review the colour guidelines and address strategies that would increase visual integration on Campus for ongoing development projects.

The objective was to work with the UBC team and an advisory panel to develop colour guidelines that would contribute to the positive transformation of the UBC Okanagan Campus by furthering the university’s aspirational goals.

Strategy/Methodology

Research | Development | Writing | Design | Colour Workshop

Developed with the UBC team and advisory panel through a series of development phases, the UBC Okanagan Colour Guidelines provide an overarching strategy to deliver visual cohesion across a unified yet contextual UBC Okanagan Campus experience. The foundation of the guidelines is an integrated UBCO Colour System that informs colour recommendations for the selection of building materials, landscape, and surface infrastructure related to all development projects on the Campus.

Objectives:
1 - Strengthen the unique Campus character
2 - Establish an integrated colour system
3 - Provide visual cohesion that connects legacy and contemporary projects
4 - Activate innovation in design and materiality
5 - Enhance Campus user experience

Results/Impact

The UBC Okanagan Colour System provides an overarching framework to deliver visual cohesion across a unified yet contextual UBC Okanagan Campus experience. The framework informs colour recommendations for the selection of building materials, landscape, and surface infrastructure related to all development projects on the Campus.

An open-ended, yet highly rigorous, system for change, the UBC Okanagan Colour System is designed not only to accommodate changes in style, function and materials but to encourage ongoing relevance through the advancement of design that is responsive to these changes.

Client

University of British Columbia Campus + Community Planning (Vancouver Campus) and UBC Campus Planning and Development (Okanagan Campus)

Acknowledgements

After over five years as Design Manager at the University of British Columbia, this UBC collaboration was a shift to the consulting side.

Project Role(s)

Creative Director
Designer
Strategy
Writer
Solution / Contribution: 
UBCO Colour System Developed over a series of four development phases (including a colour workshop and several presentations), the colour system provides a conceptual and practical framework for future projects on campus. Written Guidelines for Colour The Colour section of the Guidelines was expanded to activate areas within the Architecture and Public Realm sections. Interpreting the Guidelines – A Colour Primer A foundational resource framework/tool for UBC staff and design professionals that facilitates briefings with design contractors (architects, landscape architects and allied professionals; including interior designers, environmental designers and communication designers).