GDC Sustainable Design Values and Principles

The definition of sustainable design and sustainable design values and principles for GDC members to follow.

Encourage the evolution of the GDC and the graphic design practice by:

  • acknowledging that we are part of an interdependent world;
  • accepting responsibility for the consequences our actions have on our natural environment;
  • developing and building sustainable strategies and practices;
  • participating with the international design community in developing global best practices
  • working to create products and services that are re-usable and/or provide long term value; and
  • by purchasing recycled, local and non-toxic materials wherever possible.

Demonstrate our commitment to improve the natural environment by:

  • sharing these principles through our Icograda network;
  • collaborating with other design organizations worldwide to promote and develop best practices for sustainable communications design;
  • integrating environmental criteria into all design processes and organizational decision making;
  • employing accountable and transparent processes and procedures;
  • reviewing our environmental impacts regularly and continually working to reduce them;
  • adopting practices that use materials in continuous cycles;
  • seeking suppliers who use sustainable practices;
  • acting as community and industry advocates for environmentally responsible design practices; and
  • by developing and providing products and services that improve the quality of life of all beings and support the health and well-being of the planet.

Raise and foster awareness of sustainable communication design practice by:

  • promoting the intrinsic and greater value of sustainable communication design;
  • encouraging clients to integrate sustainable principles into their communication projects;
  • providing education and information resources to our members and the community at large to inform environmentally responsible design decisions; and
  • by championing sustainable communication solutions for our communities.