What is good design?
Sustainability, process, creativity, innovation, value - what are the components of good design?

Design can drive a competitive economy, create a more sustainable society and make our everyday lives better. But only if it’s used well. Listen to eight top UK graphic designers give their definitions of good design on the Design Council website.

The article highlights the Design Council's 3-year Good Design plan for the UK, and has relevance for designers in any country.

Features