Distributed quarterly, Masterpiece is a comprehensive CD of on-line software used by Advisors in the insurance industry. The existing packaging was expensive to produce and the standard design was redundant. Krylen Design created a new, branded, cost effective CD Sleeve. Four photographs were purchased and rotated each quarter, keeping the design fresh, and removing the need to purchase new photographs for each release. The die-cut for the CD packaging was re-engineered and featured cost-effective, single-sided printing. To generate interest and encourage Advisors to participate in a survey, a splash design was added to the front cover. This same design was then added to an on-line pop-up screen which lead to the survey. By simply clicking on an icon, Advisors were automatically entered in a contest.