Invest in Youth Campaign
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Invest in Youth is a Department of Education program. Campaign promoted the departmentÕs mentoring program and included numerous pieces: direct mail, brochure, guide, ads and website. The design includes photos of mentors and students. By using real people it has encouraged other employers to get involved in the program. Project also includes the departmentÕs Skills and Learning Branch branding. The branch has five divisions which produces a lot of material which didnÕt have a consistent look. The project was to create a banner/graphic that would tie all the pieces together no matter what type of project or division and could be applied to old materials that they could not afford to redesign. I created a wave that appears on the bottom of all material, as material is displayed side by side it creates a pattern. I also created the wordmark ÒStrength Through Skills & LearningÓ that always appears in the bottom right corner. The colour of the wave and wordmark changes but always uses two Brand Nova Scotia colours, therefore also working within the governmentÕs brand. Branch is now thinking of themselves as a Branch rather than as individuals.
Established in 1988, Karen Brown Graphic Design provides creative professional design to clients in the corporate and government sectors. Areas of specialty include publications, books, corporate identity programs, annual reports and posters.
Karen BrownMGDC
COMPANY
Karen Brown Graphic Design
LOCATION
Halifax, NS
TELEPHONE
902 423 2442
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